4 ways to improve your business' online reputation
Creating a positive online reputation for your business is imperative to improve customer outreach and retention. Below we share some proven techniques to improve your brand reputation online.
#1 Your website says everything about your business
For many potential customers, their first interaction with your business will be via your website and you don’t get a second chance to leave a good first impression! Looking at your website alone, many customers will begin to build a picture in their head what they think your business is about. How many times have you been put off by a potential business, because their website wasn’t to your liking?
You may not realise it, but your website says a lot about you and your company. If you want to demonstrate that you will take care of customers, then it is essential to first demonstrate that you care of your own business. A great place to start is by having a professional looking website where customers can easily connect with you. Your website is also a perfect opportunity to showcase your work to potential customers and provide find more information about the services you offer. A business with a professional and contemporary website is far more likely to attract more customers.
For many potential customers, their first interaction with your business will be via your website and you don’t get a second chance to leave a good first impression
#2 Your Google Ranking is essential
Most people searching for your services online will never scroll past the first page of Google. In fact, more than 90% of people never scroll past the first page. Why is that? Well, the simple answer is that customers instinctively recognise that businesses who show up at the top of Google are there for a reason. Google’s clever algorithm ensures that only the best businesses, with the most up to date and useful content are displayed on page 1 of Google. This ensures that Google offers up the most valuable and recommended services to people using their search platform. That is why the biggest companies in the world such as Amazon, McDonald’s, ASOS and NEXT are never far away from the top spots for relevant key word search terms. Improving your organic ranking on Google is certainly one of the most influential things you can do to improve your businesses reputation.
#3 Take care of your Google Business Profile
Similar to your website, your Google Business Profile is an opportunity to create a great first impression to potential customers. Here, the emphasis needs to be on showcasing your photos and videos of your work so customers can see you in action. If customers can see evidence of your work, they are far more likely to trust that you will be able to deliver the results they are looking for. Your Google Business Profile is also an opportunity for you to provide regular updates to customers such as your seasonal opening hours, your office/store location and your products and offers.
#4 Reviews are essential
The importance of reviews cannot be overstated. Customers are far more likely to select a company if they have been recommended by others and if previous customers have shared their positive experiences. As a business owner, it is imperative to deliver outstanding customer service and encourage customers to leave reviews rating their experience. An easy way to do this is by sharing a link to your Google Business Profile with customers after completing work. You can do this via text message, or even include a link on any customer invoices. Offering incentives to customers to leave feedback is also a great way to generate more online reviews. For example, you may offer a 10% discount on repeat services if the customer leaves a positive review. Don’t forget the value of reviews and generating as many positive reviews as possible.
Need help with managing your online reputation? At Ntwine International, we specialise in helping businesses of all sizes get instantly recognised online. If you need help managing your business' reputation, give us a call!
