Search Engine Optimisation, or SEO, is the process of ranking your business on search engines such as Google, Bing or Yahoo. SEO can be targeted towards your website, social media pages and Google Business Profile, making it easy for customers to find you online.

Why is SEO Important?

SEO companies specialise in getting businesses to rank higher on Google. A specialist SEO provider will have up to date knowledge relating to search engine algorithms, which will help you to circumnavigate the Google rankings. SEO is an ever evolving process, so it is important to have someone within your team who knows how to rank on search engines. Most business owners do not have the time to learn and stay up to date with the SEO process. Outsourcing your SEO is likely to be far cheaper and more cost effective than learning the processes, or employing an inhouse team. Ranking organically on search engines has the ability to reduce your company's ad spend and earn more money by acquiring new clients, therefore we recommend investing in professional SEO services if you are looking to improve your company's revenue.

SEO - how it works?

The first step in our SEO service is to carry out a full keyword audit of your existing online presence. This will show us where you are currently ranking and what needs to be improved. We will also carry out a free website audit to determine what needs to be done to get your website moving in the right direction.

After completing a free web audit, we will speak with you about the steps that need to be taken to get you moving in the right direction. We will also supply you with a free, no obligation quote to allow you to decide if our SEO service is right for you. Once the quote is agreed, we will get to work on a bespoke strategy for your business, giving you peace of mind that you will be maximising your online presence in as little time as possible. Why not get in touch for a free website audit today?

How do you get your website to rank on Google?

SEO is a complex and ever changing process. Search Engine providers regularly update their algorithms, meaning what works today may not necessarily work in the future. It is essential to have a team of experts working alongside your business to make sure that you are prepared for whatever challenges you may come across.

Ranking well on Search Engines has many components, but below, we have outlined some of the key influential factors that we know are important factors for SEO:

Great Content

Search engines love content. Not just any content, content that is useful to the reader, captivating and serves a purpose. Writing effective content for SEO is an important skill to have at your disposal. Our SEO experts have written content for some of the most highly distinguished industries and we utilise our knowledge of keyword optimisation to ensure that your content gets you noticed online!

On Page SEO

The backend data on your website is very important for Search Engine Optimisation. Get this wrong and no amount of additional work will get your site moving. On page SEO relates to the way your content is presented to Google, the metadata behind images and videos and the set up of your pages to tell Google what keywords you want to rank for. This is a basic, but essential step in setting the foundation for excellent ranking online.

Off page SEO

Off page SEO is the process of manipulating factors outside of your site domain to try and tell Google that your website is worthy of a position high up in the Google rankings. Having your website linked on other authoritative websites is just one common off page SEO technique to increase the trust and authority of your domain. Our SEO specialists have an extensive database of authoritative pages where links to your website can be placed naturally to enhance rankings.

Regular Updates

In order to maintain relevance, it is essential to keep your web presence constantly up to date. This shows Search Engines and potential customers that you are an active business. This means refreshing your main pages with new content, photos and information that is relevant to keyword trends. Our SEO team can take care of your routine website maintenance to ensure that once you rank on Google, your position is maintained.