Google Ads are a paid advertising service run by Google. With Google Ads, you can pay to have your website or Google Map listing featured near the top of Google so you get seen by more potential customers online. Google Ads help you to fast track your way to the top of Google, without having to endure the lengthy wait times associated with organic SEO. Investing in Google Ads can help you to generate instant leads, regardless of your website's organic traffic.

Why are Google Ads Important?

It is a common misconception that any Google Ad will automatically generate clicks and calls, but this is simply not the case. Without the correct keyword optimisation, budget optimisation and eye catching titles, your Google Ad spend could be little more than money down the drain. In our experience, many business owners do not know how to set up Google Ads effectively, how to monitor the analytics and how to manage an ad budget successfully. Most business owners do not have the time to learn and stay up to date with the Google Ad process. Outsourcing your Google Ad management is likely to be far cheaper and more cost effective than learning the processes, or employing an inhouse team.

A marketing agency who is experienced with managing Google Ads can help you to ensure that your ad spend will be managed effectively, so that you see a positive return on investment. In addition, with our Google Ad management service, we will ensure to monitor the Google analytics so that we can constantly optimise the campaign. We will also carry out checks on your competitors and advise you on the level of ad spend required to see optimum results.

Google Ad Management - how it works?

Google Ads work on a principle known as Pay Per Click (PPC). This means that you will pay a fee any time someone clicks on your featured ad. The PPC cost is a rate which is set by Google. In order to pay for your ads, you first have to add credit to your dedicated Google Ad account. Once your campaign is up and running, payment will be debited from your account any time someone clicks on your featured listing. At Ntwine International, our Google Ads experts will optimise your ads, to maximise the chance of each click turning into a qualified lead. In addition, we will optimise your budget according to your specific business needs, ensuring to capture the peaks in the market.

Are Monday and Tuesday the busiest days for your business? Not a problem. We can concentrate the majority of your ad spend on those days to capture the highest volume of traffic and maximise the ad spend. This same principle applies across businesses, across the week.

To offer you the greatest value for money, our Google Ad Management fee is based entirely on your desired ad budget. We charge a 25% management fee, which offers a fair value for all clients, regardless of the budget. For example, for an ad budget of £300, you can run Google ads for £10/day for 30 days, and pay just £2.50/day in management fees! You won't find better value from any other agency out there!

We guide you step by step...

• The first step in our Google Ad Management service is to carry out a full keyword audit to find out which search terms are generating the greatest traffic. For bespoke budgets, we will provide competitor and PPC analysis to help identify the right level of ad budget to start off the campaign with.
• Next comes the ad copy. Our marketing experts will generate eye catching ads that are sure to entice clicks and calls.
• Once the ad is written, we will make the campaign live and carry out daily checks on the results, making adjustments as necessary.

All that is then left to do, is to wait for for the leads to come pouring in! 

If you want instant leads, invest in our Google Ads service today!

Advantages of Google Ads

Google Ads can be complex and are constantly evolving. Google regularly updates their algorithms, meaning what works today, may not necessarily work in the future. It is essential to have a team of experts working alongside your business to make sure that you are prepared for whatever challenges you may come across. 

Below, we have outlined some of the key influential factors that we know are important factors for running successful Google Ads:

Great Titles

In a competitive market you have to make your business stand out. When running Google Ads, an eye catching title is improtant to instantly capture the attention of the customer, amongst all the competitors in your area. This is even more important, as Google Ads limits the characters in each title, so make it short and snappy! Our marketing experts have written ads for some of the most highly distinguished industries and we utilise our knowledge of ad copy to ensure that your business gets noticed

Budget Management

One of the most important aspects of running profitable ads is to manage your monthly budget effectively. Most businesses will naturally experience highs and lows in customer traffic across the course of a month. With correct budget optimisation, you can make sure that your ad spend is concentrated on the expected busy periods and tapered during the quieter days. This will help to make sure that your are only paying for clicks and calls that actually generate leads!

Great Websites

In order to maximise your conversion rate, your business' website must be easy for the user to navigate and contact you. It is not efficient to run ads to a website where the user experience is poor. Here at Ntwine International, we can help you to set up your website, so that it becomes a lead making machine!

Monitoring the Analytics

It is essential to monitor the backend analytics of yoru ad campaign, so that you get an understanding of how customers find you. Studying the ad analytics isn't the most exciting thing for the average busienss owner, but to the trained eye, this can tell a lot about how the ad campaign is performing and what changes need to be made to optimise performance. Our Google Ad experts are familiar with monitoring the backend analytics, and we will help to make sure your ads stay profitable!